In the world of motorcycling, BMW Motorrad is the gatekeeper of that famous "German quality": with 123,000 models sold in 2014. The Bavarian firm is a heavy hitter in the motorcycle industry, dominating the Adventure, Sport and Touring classes like no other.
In 1923, BMW launched its first ever motorcycle: the R32. With a flat twin 500cc engine, it was relatively successful.
The Michelin-BMW Motorrad partnership first came about in an extreme context: on the racetrack. In the Endurance FIM and Superbike classes, the tyre maker and the bike manufacturer joined forces to try to reach the highest levels of competition. It was a technical collaboration that instantly allowed both companies to expand: both Michelin and BMW have performance and innovation running through their veins.