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Safe Riding

Improving road safety
for everyone

Michelin is keen to reinforce its action
in a bid to save more and more lives.

The challenge of making our roads safe

Every year, 1.2 million people are killed and another 50 million injured in traffic accidents, which are the leading cause of mortality among young people. Governments, international organisations and businesses must step up their efforts to make roads safer for everyone, and run awareness-raising and training schemes for all road users.

 

 

Awareness-building campaigns

Michelin committed to the European Road Safety Charter in 2004 and is helping to improve road safety by conducting road safety awareness-building and training campaigns for road users. To date, Michelin has focused its efforts on 15 European countries, as well as in Europe, Africa, America and Asia. After India, the Group ran schemes for young people and newly-licensed drivers in the United States and Brazil in 2014, before shifting its focus to China in 2015.

The Group is involved either directly or in collaboration with international bodies.

http://www.goldenrules-fia-michelin.com/